An ongoing process of gathering, analyzing, and dispensing information for tactical or strategic purposes is called ________.

Question

Quizplus · Accepted Answer

The process described in the question is most closely aligned with environmental scanning, which involves systematically gathering, analyzing, and disseminating information about external factors that could affect an organization's success. Secondary research, consumer paneling, and survey research are all important research methods, but they do not necessarily involve the ongoing, strategic approach described in the question.

An Ongoing Process of Gathering, Analyzing, and Dispensing Information for Tactical