A contractual entry mode in which a company owning intangible property grants another firm the right to use that property for a specified period of time is called ________.
A) franchising
B) management contracts
C) licensing
D) strategic alliances

Question

Quizplus · Accepted Answer

The definition provided in the question accurately describes licensing, where a licensor grants a licensee the right to use its intellectual property or technology for a specified period of time in return for royalties or other forms of compensation. Franchising involves granting more comprehensive rights to a franchisee, including the use of trademarks, business models, and ongoing support in exchange for franchise fees and royalties. Management contracts refer to a contract in which a contractor agrees to supply certain management services or operate a facility for a specified period of time. Strategic alliances involve cooperation and collaboration between two or more firms to achieve common goals.

A Contractual Entry Mode in Which a Company Owning Intangible