A contractual entry mode in which one company supplies another with intangible property and other assistance over an extended period is called ________.
A) franchising
B) management contracts
C) licensing
D) strategic alliances

Question

Quizplus · Accepted Answer

Franchising is a contractual entry mode where one company (the franchisor) provides another company (the franchisee) with intangible property, such as trademarks and business models, along with ongoing support and assistance.

A Contractual Entry Mode in Which One Company Supplies Another