Scenario: Sanjeer's HomeCare Products
Sanjeer Sengupta, owner of Sanjeer's HomeCare Products, is considering going international. He feels that the products he manufactures will be well received, especially in developing countries. He wants to understand the exporting process and then consider the degree to which he wants to be involved.
-If Sanjeer's HomeCare Products were to sell to intermediaries who then resell to buyers in target markets, it would be engaged in ________.
A) indirect exporting
B) strategic alliance
C) direct exporting
D) investment entry

Question

Quizplus · Accepted Answer

If Sanjeer's HomeCare Products were to sell to intermediaries who then resell to buyers in target markets, it would be engaged in indirect exporting. Direct exporting would involve selling directly to buyers in target markets, while a strategic alliance is a joint venture between two or more businesses. Investment entry refers to direct investment in a foreign market through the creation of a subsidiary or acquisition of an existing business.