Which of these is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?
A) Pull strategy
B) Channel strategy
C) Push strategy
D) Distribution strategy

Question

Quizplus · Accepted Answer

A push strategy is designed to push a product through the distribution channel by using promotional strategies that encourage channel members to stock and promote the product. This type of strategy can be effective in getting a product to the end user quickly and increasing sales.

Which of These Is a Promotional Strategy Designed to Pressure