Which element of the marketing mix includes the development of the tangible and intangible features that meet customer needs in diverse markets?
A) product
B) pricing
C) promotion
D) place

Question

Quizplus · Accepted Answer

The product element of the marketing mix involves developing a product or service that meets the diverse needs of the target market. This includes creating both tangible features, such as packaging, design, and quality, and intangible features, such as branding, reputation, and customer service. Therefore, option A) is the correct answer.

Which Element of the Marketing Mix Includes the Development of the Tangible