Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?
A) product
B) price
C) place
D) promotion

Question

Quizplus · Accepted Answer

Promotion encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers through advertising, personal selling, sales promotions, public relations, and direct marketing.

Which Component of the Marketing Mix Encompasses All Efforts by an International