Which of the following is a push strategy that companies use to promote their products?
A) mass media advertising
B) direct marketing techniques
C) free trial packages
D) retail product stocking

Question

Quizplus · Accepted Answer

Retail product stocking is a push strategy where companies ensure their products are well-stocked and prominently displayed in retail stores. This strategy aims to encourage customers to purchase the product while they are in the store. Mass media advertising, direct marketing techniques, and free trial packages are examples of pull strategies where companies aim to attract customers to their products through advertising, promotions, and other incentives.

Which of the Following Is a Push Strategy That Companies