An executive might recognize a need for faster computers and start the purchasing process.This is an example of a(n) _____.

Question

An executive might recognize a need for faster computers and start the purchasing process.This is an example of a(n) _____.

Quizplus · Accepted Answer

It is common in organizational buying for purchases to be made cross-functionally with representatives from different functional departments playing various roles in the process. Initiators start the purchasing process by recognizing a need or problem in the organization.

An Executive Might Recognize a Need for Faster Computers and Start