A company is entering the deodorant market.Its marketing manager decides that the market should be divided on the basis of whether the consumers are nonusers,light users,or heavy users of deodorants.Which of the following approaches to segmentation is the company using?
A)A priori segmentation
B)Empirical segmentation
C)Post hoc segmentation
D)A posteriori segmentation

Question

Quizplus · Accepted Answer

A priori segmentation involves dividing the market based on predetermined criteria, such as usage levels, before collecting data.

A Company Is Entering the Deodorant Market