The manufacturers of Waterford crystal have usually focused efforts of creating intricate artifacts and other collectibles.However,in light of competition and demand,they are introducing their first line of dinnerware.In which of the following new product categories would the dinnerware fall?
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Product improvements

Question

The manufacturers of Waterford crystal have usually focused efforts of creating intricate artifacts and other collectibles.However,in light of competition and demand,they are introducing their first line of dinnerware.In which of the following new product categories would the dinnerware fall? 
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Product improvements

Quizplus · Accepted Answer

Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful definition of new products based on different product categories. New-to-the-firm products are products that take a firm into a category new to it but that are not new to the world.

The Manufacturers of Waterford Crystal Have Usually Focused Efforts of Creating