Minefree Games Inc.develops and markets mobile entertainment software.The company's application portfolio includes single and multiplayer games,ring tones,and other entertainment content.Their most popular mobile game is the Nightfly200.Recently,they released a new,improved version compatible with all major mobile handsets,the Nightfly201 series.Which of the following product categories would best describe the Nightfly201 series?
A) New-to-the-world products
B) Additions to existing product lines
C) Repositionings
D) Improvements and revisions of existing products

Question

Minefree Games Inc.develops and markets mobile entertainment software.The company's application portfolio includes single and multiplayer games,ring tones,and other entertainment content.Their most popular mobile game is the Nightfly200.Recently,they released a new,improved version compatible with all major mobile handsets,the Nightfly201 series.Which of the following product categories would best describe the Nightfly201 series? 
A) New-to-the-world products
B) Additions to existing product lines
C) Repositionings
D) Improvements and revisions of existing products

Quizplus · Accepted Answer

Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful definition of new products based on different product categories. Improvements and revisions of existing products are current products which are made better.