Products that take a firm into a product type new to it but that are not new to the world are known as _____.
A) new-to-the-world products
B) new-to-the-firm products
C) additions to product lines
D) product improvements

Question

Products that take a firm into a product type new to it but that are not new to the world are known as _____.
A) new-to-the-world products
B) new-to-the-firm products
C) additions to product lines
D) product improvements

Quizplus · Accepted Answer

Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful definition of new products based on different product categories. New-to-the-firm products are products that take a firm into a category new to it but that are not new to the world.

Products That Take a Firm into a Product Type New