In new product planning and development,?????_____ costs refer not only to alternative uses of funds spent on product failures but also to the time spent in unprofitable product development?
A) sunk
B) direct
C) research and development
D) opportunity

Question

In new product planning and development,?????_____ costs refer not only to alternative uses of funds spent on product failures but also to the time spent in unprofitable product development? 
A) sunk
B) direct
C) research and development
D) opportunity

Quizplus · Accepted Answer

Opportunity costs refer not only to the alternative uses of funds spent on product failures but also to the time spent in unprofitable product development.

In New Product Planning and Development,?????_____ Costs Refer Not Only