Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon Extreme.Which of the following new product categories does this new soft drink fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Improvements and revisions of existing products
D) Repositionings

Question

Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon Extreme.Which of the following new product categories does this new soft drink fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Improvements and revisions of existing products
D) Repositionings

Quizplus · Accepted Answer

Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful definition of new products based on different product categories. Improvements and revisions of existing products are current products made better.

Dexo CoPlans to Launch a New Version of Its Soft Drink