"Details" magazine was introduced to the market as a raw and bold "underground nightlife magazine." Sales were low,so the publisher of the magazine relaunched it as a fashion and lifestyle magazine for 20-something males.In which of the following new product categories would this product fall?
A) New-to-the-world products
B) New-to-the-firm products
C) Product improvements
D) Repositioning

Question

"Details" magazine was introduced to the market as a raw and bold "underground nightlife magazine." Sales were low,so the publisher of the magazine relaunched it as a fashion and lifestyle magazine for 20-something males.In which of the following new product categories would this product fall? 
A) New-to-the-world products
B) New-to-the-firm products
C) Product improvements
D) Repositioning

Quizplus · Accepted Answer

The Answer is D

"Details" Magazine Was Introduced to the Market as a Raw