_____ is becoming an important goal of marketing communications because modern technology makes information gathering more practical.
A) Building positive images
B) Retaining customers
C) Building channel relationships
D) Identifying prospects
Correct Answer:
Verified
Q8: Which of the following strategic goals of
Q9: The nonpersonal promotional effort for a new
Q10: A paid form of nonpersonal communication,about an
Q11: Which of the following refers to the
Q12: If a product is a new complex
Q14: All of the following are important goals
Q15: Which of the following products is most
Q16: An activity or material that offers customers
Q17: Which of the following is a form
Q18: Which of the following elements of the
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