If a product is a new complex technology that requires a great deal of explanation,its promotional mix will most likely:
A) focus heavily on personal selling.
B) contain short-run incentives.
C) feature public relation efforts.
D) rely on advertising through mass media.
Correct Answer:
Verified
Q7: Which of the following statements about personal
Q8: Which of the following strategic goals of
Q9: The nonpersonal promotional effort for a new
Q10: A paid form of nonpersonal communication,about an
Q11: Which of the following refers to the
Q13: _ is becoming an important goal of
Q14: All of the following are important goals
Q15: Which of the following products is most
Q16: An activity or material that offers customers
Q17: Which of the following is a form
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