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Which of the Following Statements About Personal Selling Is True

Question 7

Multiple Choice

 Which of the following statements about personal selling is true? 


A)  It is a paid form of communication about an organization, its products, or its activities that is transmitted through a mass medium.
B)  It is a nonpaid form of communication that seeks to influence the attitudes, feelings, and opinions of customers, noncustomers, and stockholders.
C)  It is face-to-face communication with potential buyers to inform them about and persuade them to buy an organization's product.
D)  It can take the form of direct mail, online marketing, catalogs, outdoor displays, telemarketing, and direct response advertising.

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