The nonpersonal promotional effort for a new breakfast cereal is least likely to rely on:

Question

Quizplus · Accepted Answer

Marketers strive for the right mix of promotional elements to ensure that their product is well received. If the product is a new soft drink, promotional effort is likely to rely more on advertising, sales promotion, and public relations in order to (1) make potential buyers aware of the product, (2) inform these buyers about the benefits of the product, (3) convince buyers of the product's value, and (4) entice buyers to purchase the product.

The Nonpersonal Promotional Effort for a New Breakfast Cereal Is