Which of the following is an advantage of a customer structure for organizing the sales force?

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A customer structure involves devoting all of a salesperson's time to a single customer. It is expensive but can result in large sales and satisfied customers. The customer-organized structure is well suited for the use of cross-functional teams. A geographic structure provides the practical benefit of limiting the distance each salesperson must travel to see customers and prospects.

Which of the Following Is an Advantage of a Customer