Which of the following marketing systems is characterized by the presence of a channel leader?
A) Administered systems
B) Contractual systems
C) Structured systems
D) Corporate systems

Question

Which of the following marketing systems is characterized by the presence of a channel leader?
A) Administered systems
B) Contractual systems
C) Structured systems
D) Corporate systems

Quizplus · Accepted Answer

The dependence in administered systems can result from the existence of a strong channel leader such that other channel members work closely to maintain a long-term relationship.

Which of the Following Marketing Systems Is Characterized by the Presence