Mass merchandisers compete with other retailers on the basis of:
A) where they are located as they have a wide geographical reach.
B) the sales promotion done by them, which are substantially better than other retailers.
C) offering a good selection in a number of different product categories.
D) how much personal selling is done by their retail sales forces.

Question

Quizplus · Accepted Answer

In general, mass merchandisers carry broad product assortments and compete on two bases: (1) on the basis of offering a good selection in a number of different product categories and (2) on the basis of offering lower prices on products in their large assortments.

Mass Merchandisers Compete with Other Retailers on the Basis Of