_____ are large,low-priced limited-line retail chains that attempt to dominate a particular product category.
A) Discount stores
B) Mass merchandisers
C) Convenience stores
D) Category killers

Question

_____ are large,low-priced limited-line retail chains that attempt to dominate a particular product category.
A) Discount stores
B) Mass merchandisers
C) Convenience stores
D) Category killers

Quizplus · Accepted Answer

Specialty stores handle deep assortments in a limited number of product categories. Specialty stores include limited-line stores that offer a large assortment of a few related product lines, single-line stores that emphasize a single product, and category killers, which are large, low-priced limited-line retail chains that attempt to dominate a particular product category.

_____ Are Large,low-Priced Limited-Line Retail Chains That Attempt to Dominate