Which of the following observations about wholesaling is true?
A) Owing to the distribution functions they perform, wholesalers do not need to actively seek out producers.
B) Agents, brokers, and manufacturers' representatives are types of wholesalers that take title to the merchandise they sell.
C) Wholesalers create value for retailers, producers, and users of goods by performing all or some of the distribution functions efficiently and effectively.
D) Wholesalers do not typically engage in relationship marketing.

Question

Which of the following observations about wholesaling is true? 
A) Owing to the distribution functions they perform, wholesalers do not need to actively seek out producers.
B) Agents, brokers, and manufacturers' representatives are types of wholesalers that take title to the merchandise they sell.
C) Wholesalers create value for retailers, producers, and users of goods by performing all or some of the distribution functions efficiently and effectively.
D) Wholesalers do not typically engage in relationship marketing.

Quizplus · Accepted Answer

Wholesalers create value for suppliers, retailers, and users of goods by performing distribution functions efficiently and effectively. While producers may actively seek out wholesalers for their goods, wholesalers also try to attract producers to use their services. Wholesalers that do not take title to goods are called agents, brokers, or manufacturers' representatives in various industries. Long-term profitable producer-wholesaler relationships are enhanced by trust, doing a good job for one another, and open communication about problems and opportunities.

Which of the Following Observations About Wholesaling Is True