Which of the following is true about mass merchandisers?
A) They handle deep assortments in a limited number of product categories.
B) They compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments.
C) They are retailers whose primary advantages to consumers are suitable location, close-in parking, and easy entry and exit.
D) They are large, low-priced limited-line retail chains that attempt to dominate a particular product category.

Question

Which of the following is true about mass merchandisers?
A) They handle deep assortments in a limited number of product categories.
B) They compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments.
C) They are retailers whose primary advantages to consumers are suitable location, close-in parking, and easy entry and exit.
D) They are large, low-priced limited-line retail chains that attempt to dominate a particular product category.

Quizplus · Accepted Answer

Mass merchandisers carry broad product assortments and compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments.

Which of the Following Is True About Mass Merchandisers