_____ carry broad product assortments and compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments.
A) Specialty stores
B) Mass merchandisers
C) Convenience stores
D) Category killers

Question

_____ carry broad product assortments and compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments. 
A) Specialty stores
B) Mass merchandisers
C) Convenience stores
D) Category killers

Quizplus · Accepted Answer

Mass merchandisers carry broad product assortments and compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments.

_____ Carry Broad Product Assortments and Compete on the Basis