Protectnow,Inc.is a company that sells insurance.Which of the following is an example of a psychological factor relevant to Protectnow's pricing decisions?
A) The position of its potential buyers
B) The expected number of insurances it will sell in the next fiscal year
C) The economic strength of its potential buyers
D) The prestige orientation of its potential buyers

Question

Quizplus · Accepted Answer

The prestige orientation of potential buyers is a psychological factor influencing pricing decisions. Demographic factors that are particularly important for pricing decisions include the position (organizational buyers or final consumers), expected consumption rates, and the economic strength of potential buyers.