Nancy goes to a drugstore and purchases toothpaste.What type of purchase process did Nancymost likely use?
A) Evaluative buying
B) Limited decision making
C) Simple purchasing
D) Routine response behavior
E) Extensive decision making

Question

Quizplus · Accepted Answer

Toothpaste is a low-involvement product that typically requires routine response behavior, or a habitual/past purchase decision-making process. This means that consumers do not typically engage in extensive research or evaluation of toothpaste options, but rather rely on their existing preferences and habits to make a quick purchasing decision.

Nancy Goes to a Drugstore and Purchases Toothpaste