Melinda walks into a local convenience store to buy chewing gum.She more than likely will employ ____ in deciding to make that purchase.
A) absolute response behavior
B) extensive decision making
C) limited decision making
D) routine response behavior
E) intensive decision making

Question

Quizplus · Accepted Answer

Buying chewing gum is usually a low involvement purchase and falls into the category of routine response behavior. Melinda is not likely to spend a lot of time and effort in making the decision to buy gum.

Melinda Walks into a Local Convenience Store to Buy Chewing