Louis has moved into the planning step of marketing research.At this step of the process,he will
A) know what facts are needed to resolve the identified problem and what facts are available,and then make plans on how to gather needed but missing data.
B) state the problem clearly and accurately to determine the research issues.
C) draw conclusions and make recommendations based on the data collected.
D) investigate to develop a sharper definition of the problem and a set of tentative answers.

Question

Quizplus · Accepted Answer

In the planning step, Louis will identify what information is needed and what information is already available. Based on that, Louis will create a plan on how to gather any additional data that is needed. This step involves determining the research design, methodology, and data collection techniques.

Louis Has Moved into the Planning Step of Marketing Research