The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image. This is ____ advertising.
A) brand
B) institutional
C) comparative
D) primary-demand
E) immediate-response

Question

Quizplus · Accepted Answer

Institutional advertising, also known as corporate advertising, is a type of advertising that promotes the overall image of a company, rather than promoting a specific product or service. The Home Depot's campaign demonstrating its support for Olympic athletes is a good example of institutional advertising as it aims to create a positive image of the company by associating it with a positive event such as the Olympics.

The Home Depot Runs a Television Campaign That Demonstrates Its