Julian Ramirez,an advertising manager for Verizon,has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words.Therefore Julian is in which stage of developing the advertising campaign?
A) Defining the advertising objectives.
B) Developing the media plan.
C) Creating the advertising message.
D) Executing the campaign.
E) Identifying the advertising target audience.

Question

Quizplus · Accepted Answer

Julian is in the stage of creating the advertising message, as he has already chosen the words for the ads and is now deciding on the illustrations to complement them.

Julian Ramirez,an Advertising Manager for Verizon,has Chosen the Words for the Company's