Which of the following is a straightforward and inexpensive method of collecting consumers' perceptions of service quality?
A)Bridging the standards gap
B)Gathering information at the time of a sale
C)Defining the zone of tolerance
D)Making effective use of customer complaint behaviour
E)Establishing specific marketing metrics

Question

Quizplus · Accepted Answer

Gathering information at the time of a sale is a straightforward and inexpensive method of collecting consumers' perceptions of service quality. This can be done through post-sale surveys or customer feedback forms. The other options listed are different concepts related to service quality but not necessarily methods of collecting consumers' perceptions.

Which of the Following Is a Straightforward and Inexpensive Method