When marketers refer to the fact that services cannot be held in inventory or stored for future use, they are stating that services are:
A)intangible.
B)durable.
C)variable.
D)perishable.
E)standardized.

Question

Quizplus · Accepted Answer

Services are perishable, meaning they cannot be stored for future use. Unlike physical products, services cannot be produced in advance and held in inventory. Once the time for the service has passed, the opportunity to provide it is lost. This creates unique challenges for service providers in managing capacity and pricing.

When Marketers Refer to the Fact That Services Cannot Be