The first step in a market research project is to:

Question

Quizplus · Accepted Answer

Defining objectives and research needs is the first step in a market research project. This involves identifying the problem or opportunity that the research aims to address, clarifying the information needed to make informed decisions, and determining the scope and methodology of the research. Only after these steps have been taken can researchers move on to designing a research plan, collecting data, analyzing findings, and presenting recommendations.

The First Step in a Market Research Project Is To