Briggs, a fast-food chain, conducted a survey at one of its outlets regarding the taste, price, and quality of its products.Briggs found that its customers were pleased with the taste and quality but felt that prices were a little high.When the same survey was conducted across its other outlets, it received different responses from customers.This shows that the survey conducted by Briggs may lack:

Question

Quizplus · Accepted Answer

The differing responses from various outlets indicate a lack of consistency in the survey results, pointing to an issue with reliability rather than validity, plausibility, flexibility, or rigidity. Reliability refers to the consistency of a measure or process.

Briggs, a Fast-Food Chain, Conducted a Survey at One of Its