Which of the following involves gathering qualitative data about initial reactions to a new or existing product or service, opinions about different competitive offerings, or reactions to marketing stimuli?

Question

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Focus groups involve gathering qualitative data about initial reactions to a new or existing product or service, opinions about different competitive offerings, or reactions to marketing stimuli. Panel research, experimental research, and scanner research are all quantitative research methods. Survey groups is not a commonly used term in market research.

Which of the Following Involves Gathering Qualitative Data About Initial