Which of the Following Statements Best Describes the Market Research

Which of the following statements best describes the market research process?

A) It ideally begins by collecting and analyzing data.
B) Research design takes place prior to formulating and identifying the research problem.
C) It is rigid in nature, and all companies have to follow the steps in the right sequence.
D) Research design begins immediately after data collection.
E) It usually ends with presenting an action plan.