Mary plans to open a store in a small town north of Ontario to sell apparels, bags, and shoes.The primary target market that she considers is females between age of 15 and 50 who live close by and are taller than 6.5 feet (about 2 meters).What is the main issue with this segment?
A)The segment is not responsive
B)The segment is not identifiable.
C)The segment is not substantial and profitable,
D)The segment is not identifiable..
E)The segment is too broad

Question

Quizplus · Accepted Answer

The main issue with this segment is that it is not substantial and profitable. The requirement of being taller than 6.5 feet (about 2 meters) significantly narrows down the potential customer base, making it difficult for the store to generate enough revenue to be profitable. Additionally, limiting the target market to only females between the ages of 15 and 50 who live close by further reduces the potential customer base.

Mary Plans to Open a Store in a Small Town