Olympic Athletic Wear segments its markets according to the advantages that different consumers seek from its products.It has products for consumers who seek style, and it has products for others who seek performance.This is an example of:
A)geographic segmentation.
B)benefit segmentation.
C)demographic segmentation.
D)occasion segmentation.
E)loyalty segmentation.

Question

Quizplus · Accepted Answer

The market segmentation in this scenario is benefit segmentation since the company is segmenting the market according to the benefits (style and performance) that different consumers seek from its products. Geographic segmentation would be dividing the market based on geographic location, demographic segmentation would be segmenting the market based on age, gender, income, etc., occasion segmentation would be segmenting the market based on specific events or occasions, and loyalty segmentation would be dividing the market based on customers' loyalty or previous purchase behavior.

Olympic Athletic Wear Segments Its Markets According to the Advantages