Childcare Inc.produces baby products.It provides product samples to parents-to-be in order to capture a share of their future purchases.It has created a website where parents can get expert parenting advice.It targets potential user groups who can be converted into heavy users.In this case, the company is using:
A)occasion segmentation.
B)loyalty segmentation.
C)geodemographic segmentation.
D)undifferentiated segmentation.
E)perceptual segmentation.

Question

Quizplus · Accepted Answer

The company is using loyalty segmentation by targeting potential users who can become heavy users in the future. The provision of product samples is a tactic to create brand loyalty, and the website that offers expert parenting advice is intended to reinforce and deepen that loyalty.