Behavioural segmentation based on when a product or service is purchased or consumed is called:
A)differentiated segmentation.
B)occasion segmentation.
C)geodemographic segmentation.
D)undifferentiated segmentation.
E)concentrated segmentation.

Question

Quizplus · Accepted Answer

Occasion segmentation involves dividing consumers based on when they purchase or consume a product or service. For example, some products may be purchased primarily for special occasions such as birthdays or holidays. By targeting consumers based on these occasions, companies can develop marketing strategies that appeal to their specific needs and preferences during those times.

Behavioural Segmentation Based on When a Product or Service Is