Belco, a fast-food chain, targets young males as they account for almost 75 percent of all customers.They are called Jumbo customers.Belco has segmented its customers on the basis of usage rate, with the Jumbo customers being the heavy users.To segment its customers, Belco is using:
A)geographic segmentation.
B)behavioural segmentation.
C)psychological segmentation.
D)geodemographic segmentation.
E)partial segmentation.

Question

Quizplus · Accepted Answer

Belco has segmented its customers based on their usage rate, which is a behavioral segmentation approach. The Jumbo customers, who are heavy users, are a specific sub-category within this segmentation approach. The other segmentation approaches mentioned (geographic, psychological, geodemographic, and partial segmentation) are not relevant to the information provided in the question.

Belco, a Fast-Food Chain, Targets Young Males as They Account