The concept of being reachable as a prerequisite for market segmentation refers to the fact that:
A)the customers in a market segment should react similarly and positively to a firm's offering.
B)market segments should be accessible to firms through persuasive communications and product distribution.
C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
D)the buying power of customers should be high enough to generate substantial profits.
E)market segments should overlap to a great extent to facilitate marketing mix activities.

Question

Quizplus · Accepted Answer

The concept of being reachable in market segmentation refers to the ability of firms to access and communicate with their targeted market segments effectively. This means that market segments should be accessible through persuasive communications and product distribution channels, so that firms can effectively reach these segments and promote their offerings to them. Without being reachable, market segmentation becomes meaningless as firms may not be able to effectively target and serve their intended segments.

The Concept of Being Reachable as a Prerequisite for Market