Which of the following best describes loyalty segmentation?
A)It refers to the segmentation of consumers based on the worth they get from products or services.
B)It refers to the segmentation of consumers on the basis of where they live.
C)It refers to the segmentation of consumers on the basis of how consumers describe themselves.
D)It refers to the strategy of investing in retention and initiatives to retain a firm's most profitable customers.
E)It refers to the segmentation of consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

Question

Quizplus · Accepted Answer

Loyalty segmentation refers to the strategy of investing in retention and initiatives to retain a firm's most profitable customers. This involves identifying and targeting customers who are more likely to remain loyal to a brand or product and developing loyalty programs to reward and retain them.

Which of the Following Best Describes Loyalty Segmentation