In a certain Canadian province, an area is populated by young Haitians who are mainly blue-collared workers as they are unskilled manual labourers.They are not highly educated and live in rented apartments.However, some Haitians who are college graduates also inhabit this low-income area.They are white-collar workers as they have desk jobs.Even though there is a difference in income, both the blue-collared workers and white-collared workers share the same lifestyle.A company that develops products to serve both groups of people is using:
A)differentiated segmentation.
B)behavioural segmentation.
C)geodemographic segmentation.
D)undifferentiated segmentation.
E)concentrated segmentation.

Question

Quizplus · Accepted Answer

The company is using geodemographic segmentation, which segments customers based on their geographic location, demographics, and lifestyle. In this case, the company is targeting a specific area populated by Haitians who share a similar lifestyle and income level, regardless of their occupation. This allows the company to develop products that appeal to both blue and white-collar workers in the area.

In a Certain Canadian Province, an Area Is Populated by Young