Magas is a business information service provider that helps companies by dividing the consumer market into different consumer segments.One such segment consists of neighbourhoods that are populated by wealthy families.People in this segment are more likely to take vacations on cruises and store money in offshore banks.To identify this segment, Magas has used:
A)differentiated segmentation.
B)behavioural segmentation.
C)geodemographic segmentation.
D)undifferentiated segmentation.
E)concentrated segmentation.

Question

Quizplus · Accepted Answer

Magas used geodemographic segmentation, which is the division of a market based on the physical location or geographic location of consumers. This approach uses demographic characteristics such as age, income, education, etc. and geographic data such as postal codes, census data, etc. to identify different consumer segments. In this case, the identification of neighbourhoods populated with wealthy families is based on their geographic location and demographic characteristics.

Magas Is a Business Information Service Provider That Helps Companies