The marketing strategy of selecting a single, primary target market and focusing all energies on providing a product to fit that market's needs is called a(n):
A)perceptual mapping strategy.
B)behavioural mapping strategy.
C)brand repositioning strategy.
D)undifferentiated targeting strategy.
E)concentrated targeting strategy.

Question

Quizplus · Accepted Answer

The given scenario describes a concentrated targeting strategy where a single, primary target market is selected, and all efforts focus on providing a product that caters to that market's needs. This strategy is effective when the company's resources are limited, and it aims to penetrate a small market segment deeply.

The Marketing Strategy of Selecting a Single, Primary Target Market