An upscale restaurant that previously flourished on expense account dinners and corporate events has also started stressing value as a sales tool.This is an example of:
A)brand repositioning.
B)undifferentiated positioning.
C)perceptual mapping.
D)mass marketing.
E)micro customization.

Question

Quizplus · Accepted Answer

The upscale restaurant changing its focus from expense account dinners and corporate events to stressing value indicates that they are repositioning their brand to appeal to a broader market.

An Upscale Restaurant That Previously Flourished on Expense Account Dinners